Project 10
Project 10
Project 10
Project 10
Project 10
Project 7
Project 7
Project 7
Project 7
Project 7
Project 6
Project 6
Project 6
Project 3
Project 3
Project 3
Final Year Project
Final Integrated Project Pt2
(Product design)
After we choose the target group, we started to design the clothing for them. You can see the final production drawing above. The concept of this parka jacket is we want the children to play comfortably, safely and conveniently. We reference the game called "Valorant" to hope that we can attract children easier.
Brand Website: https://190189965.wixsite.com/my-site-1
Final Integrated Project Pt2
(Promotional Campaign)
After we design the clothing, we started to do the promotional campaign. For the promotional campaign, we planned to take a fashion shooting and a fashion film. The concept of this series of fashion shooting and fashion film is to combine the real world and the gaming and anime world. We metaphorize the pandemic into the enemy of the gaming world. We want our target group to wear our product to defence the enemy. So, you can see that we add many special effects to the photos and the video to create the feeling of the gaming world.